The word “exclusive” is bandied about a lot these days. Most businesses above the level of Wal-Mart use it to make customers feel special – without actually excluding anyone. But a number of travel-related groups, clubs and perks deserve the adjective: They genuinely are invitation-only.
In the airline world, fliers can become members of programs such as Continental's Chairman's Circle, United's Global Services and a nameless group that gets preferential treatment from SAS. Never heard of it? There's a reason. To paraphrase financier J.P. Morgan, if you have to ask, you're not member material.
Peter Brown, who used to own an eponymous travel agency in
He recalls a recent flight there: He had a few drinks, and then the concierge introduced him to his driver.
“‘I will push my way through the crowd – make sure you hold on to me,'” Brown recalls the driver telling him as they exited the car to muscle their way to the front of the boarding queue for a flight to
“He took me upstairs to my seat, put my luggage in the bin, asked me if there was anything else he could do,” and then took his leave, Brown says.
Another time, on a layover in
Then there are the credit cards. There is a MasterCard that, to qualify for, you have to be a member of the Qatari and
In
Inside, there's an invitation to join. The cost: $5,000 to start, with an annual service fee of $2,500. There are hotel perks (automatic top-tier memberships at many chains), car-rental perks (ditto) and a 24-hour worldwide concierge service that can do most anything you want it to do, from getting your tickets to sold-out shows to printing up business cards at your destination while you're in the air. Mostly, though, it's about the metallic clink the card makes when you flip it onto the table to pick up the tab.
Still, some companies, fearful of offending other customers, back away from such programs: Real exclusivity excludes, and people don't like being left out.
For million-mile-a-year travellers, though, collecting such ultra-elite memberships – and even just information about them – can become a passionate hobby. Someone named fishnail recently left a post on flyertalk.com, an online forum for frequent fliers, saying Delta Airlines had just given him something called Executive Partner status. A flurry ensued, with people demanding to know what he had done to deserve this and what they might do to get in. After trading stats and trying to figure out what the unpublished criteria were for this secret society, someone named KCnAtl did some calculating: “The obvious difference is ratio of revenue to miles flown.”
Like those flyertalk keeners, Brown gets a kick out of experiencing things few get to, such as the hot tub at the new Qatar Airlines lounge at